Users will soon have a updated setting that allows them to lessen the quantity of artificial intelligence-produced videos appearing in their streams. This move comes as the platform announced that it now features in excess of 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a widespread launch. This advancement aligns with a rise in AI content, spurred by recent content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A large amount of this material is deemed low-quality AI content, a label for poor-quality, factory-style content that is typically absurd or surreal.
“We know from our community that numerous viewers appreciate content created using AI tools, ranging from AI artwork to informative clips, and we want to offer the community the power to increase or decrease of that, based on their own likes,” said a platform representative.
AI on the Platform
The platform shared that there are now 1.3bn videos on its service labeled as AI-generated. Collectively, over 100 mn pieces of content are submitted to the app each day, making clips made by AI a minor part of its total content library.
Customizing Your Feed
Users will be capable of reduce or increase the volume of artificial media they view by using the content preference feature in the app and selecting “AI-generated content”. Other topics that are already be controlled under the tool include news, style, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies oblige content makers to identify lifelike AI-generated content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any believable artificial content that is not labeled can be removed under its user guidelines.
Additionally, the service will now add an “AI-made” tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This step is intended to deter users from seeking to evade the tagging system.
Responsible AI Funding
The platform is additionally introducing a $2m awareness program for experts and organizations to develop educational content about ethical AI use. This initiative will benefit non-profit groups dedicated to training coding and technology.
Platform Protection
TikTok has defended its safety measures, following discussion over proposals to make redundant hundreds of content moderators in Britain. The company is set to eliminate hundreds of positions in its trust and safety department in London, with worker representatives and online safety experts expressing worry that staff are being displaced by automated systems.
A company official stated that human moderation would remain essential, but automated tools can protect employees by filtering out the most distressing content before it has to be seen by humans. The platform announced a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is why a lot of the machine support is really helping us operate efficiently.”
